Who Will Win the Super Bowl:


Get your TVs ready, appetizers planned, and invitations sent out because the Big Game is finally here.  After 21 weeks of NFL football, only two teams are left, the Denver Broncos and the Seattle Seahawks.

Before Peyton Manning and his offense try their luck against Richard Sherman and the Seahawks Defense, we thought we would take OUR shot at predicting the outcome of Sunday’s game.

Similar to our usual analyses, we conducted research on both teams over the course of the season and combined the statistics with what our office determined was “important” in a Super Bowl Champion.

To start, we picked 6 main categories:

  • Offensive Performance: Average 2013 points per game (including playoffs)
  • Defensive  Performance: Average 2013 points per game allowed (including playoffs)
  • Special Teams Performance: Combination of field goal kicking percentage, average yards per punt, and average yards per return (regular season and playoffs)
  • Coaching Experience: Combined playoff winning percentage for the Head Coach, Offensive Coordinator, and Defensive Coordinator
  • Quarterback Performance: Average 2013 Quarterback Rating (including playoffs)
  • Player Experience: Combined number of Super Bowl games played

Win Business With Brand Analysis


Everyone has experienced it.

You discover a new restaurant, TV show, or other item that you fall in love with.  Since you enjoy it so much, you make it your goal to convince friends and family to give your new favorite a try and hope they can share in your newfound joy.  They finally give it a shot, only to be disappointed by their entrée or bad service, a TV episode that puts them to sleep, or just overall dissatisfaction, leaving you swearing how it’s normally better and that they should give it one more try.  Unfortunately, that one bad apple will likely leave you alone in your obsession and may even convince you that that the good experience the first time was just rare.

Enter Private Brands… 

With Private Branding growing drastically over the past decade, including many brands you wouldn’t realize, retailers have begun putting private brand labels on products across all categories. The increased profit margins (for retailers) and cheaper products (for consumers) of private brand products has incentivized retailers to grow their brand.

What many retailers don’t realize is that the bad taste experience that most people have witnessed translates directly to private brand products.  While a retailer may be full of many competitive or even high-quality private brand products, a few underperforming products can, and will, tarnish the brand.

So what should retailers and consumers do? Just hope that the private brand product they pick is of appropriate quality? Avoid private brand products all together?

Luckily, some retailers are beginning to catch on and conduct Brand Analysis, the establishment of goals for brand quality with continual product benchmarking.  This benchmarking ensures their goals are met, establishes a competitive brand, and maintains brand reputation. Those retailers who fail to conduct Brand Analysis are likely to have their brand tarnished and surpassed by other competitor brands.

Would you prefer to gamble on product performance or know the type of quality you are buying every time?  With consumers becoming smarter and smarter everyday, gambling on purchases is likely to end soon for consumers and should for retailers too.


Have you purchased a product that ruined a brand image for you? Let us know!


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The Best Way to Stay Warm

The Best Way to Stay Warm

Congratulations! You survived the frigid temperatures of the 2014 Polar Vortex.  You can now return to work, school, or everyday life without the fear of freezing.

What was your trick to staying warm? Did you crank up your heat to summer temperatures? Grab every blanket you could find? Or were you the one who prepared for the apocalypse?

Here’s something you most likely didn’t do but should have: turn on your fan.

Turn on the fan? Are we crazy?  Believe it or not, most ceiling fans have two settings: one for summer/warm weather and one for winter/cold weather.

In the “forward” setting, your fan spins counterclockwise and is ideal for summer temperatures.  The downdraft of the air causes a cooling effect and can make a room feel 8 degrees cooler.  Additionally, it can reduce energy consumption by up to 40%.

For winter, the “reverse” setting should be used to spin the fan clockwise and at a low speed.  Since warm air rises, it usually rises to the area just above the ceiling fan and must be recirculated through the room.  Properly adjusting your fan can reduce heating costs by 15% and keep you warmer.

Check out these 5 quick facts to keep your fan working properly: