Who is 4th Strand?
We drive product performance “on the shelf” by educating merchants and vendors of the performance of the market, enacting change within the market, and recommending strategy to satisfy the market.
True product performance is difficult to determine. If you ask a vendor, they tell you their product is the best with data to support their claims. You don’t have the time or resources to test products for yourself. So how do you know what you’re buying? This is where 4th Strand comes in. We help you determine which products, or product lines, to focus on in order to execute your targeted brand strategy. While we personalize our services based on your company’s specific needs, we typically support two business models:
| Read More on Private Brand | Read More on Line Review |
Quality – We will find the right lab for you. While we have existing relationships with many well-known testing labs, we also work with specialized labs when your project calls for it.
Efficiency – We interview multiple labs for each project and carefully consider capability, price and timing when selecting who to work with. We oversee all testing to ensure it’s completed correctly and on time.
Performance – Our relationship with various labs allows us to have a hands-on approach to testing and a general manager’s approach to analysis. Our process delivers results you can use while freeing up your time for those other important things on your to do list.
 |
 |
 |
4th Strand supports several organizations that are doing great works in our community. We believe that giving back is more than just an opportunity, it’s a responsibility.
Click on the images to learn more.
