How Retail Experience is Changing

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How the Retail Experience is Changing

It’s Monday morning and you just noticed that your coffee supply is dangerously low.  With a long week ahead and a full calendar, when will you have time to pick up more coffee?  Should you try to swing by the store between work meetings? Perhaps you can ask your neighbor for some?  Or will you try to make it through the week without coffee?

Luckily it dawns on you that the growth of online retail has enabled you to pull out your computer, tablet, or smartphone and order it instantly.  Not only that, but it will be at your door tomorrow, allowing you to make it through the week awake.

When did online shopping become so huge?  What were the brick and mortar retail stores doing when the internet came along? What drives a consumer to shop online or in-store?

Are you “Bright” Enough?

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Are you "Bright" Enough? LED Lightbulbs

What’s the one item in your house you don’t think about until it’s gone?  While some may argue items such as food, toilet paper, or others, there is one key aspect of everyone’s house that is needed daily and hasn’t improved much since the 1800s (until now).  That item is a light bulb.

For the majority of the last two centuries, most consumers have used incandescent light bulbs.  While these act as true “point sources” of light, they are terribly inefficient and most of the energy used escapes as heat.  This causes them to burn more energy, die sooner and rack up your power bill.  In fact, they are so inefficient that the government has decided that we can’t buy them anymore.

So what now? Are we reverting back to caveman days? Should everyone stock up on candles and flashlights?

Ok so it’s not that dramatic.  There are still two major bulb types.  The first, called compact fluorescent lamp, or CFL, has been around for a few decades.  While CFLs may have seemed like the future of lighting at one point, the inclusion of mercury and an unpleasant color has “dulled” their growth.

Thus enters the LED light bulb, or “light-emitting diode.”  While LEDs has been around for years in digital clocks, cell phones, and even Christmas lights, their growth in household lighting is just beginning.

How Safe is Your Water?

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How Safe is Your Water?

Water.  It covers 71% of the Earth’s surface and is the most essential element to human existence.  With 3.9 trillion gallons of water consumed in the United States each month, water is a part of everyone’s daily life.  In fact, you probably have a glass of water nearby as you read this post.

But when did water become so complicated?  With all of the new filtration options, bottled waters, and water pitchers, what has changed in water consumption?  Are these new water pitchers and filtration systems necessary to a clean and healthy water source?

Luckily, 4th Strand has recently performed an analysis on filtered water pitchers (i.e. Brita, PUR, etc.) and has the answers to your questions.