Painter’s Tape? Proper Tape is Vital

Painters Tape

Painter’s tape.  The part of painting that is easily overlooked when you are busy selecting the perfect paint color for your room.  But is there a difference between your paint tape options?  Does it matter which one you use?  YES! The right painter’s tape can save tons of time and make your job much easier.

Luckily, 4th Strand is here to show you the ropes and ensure the best product for YOU.

What is important?

The job of painter’s tape is to keep paint on the surfaces you want painted.  With this in mind, we picked three important factors.

  • Ease of application/removal – How easy is it to use?
  • Paint edge cleanliness – How clean/straight are the paint edges?
  • Likeliness to peel away the surface – Does it ruin the existing surface?

With these ideas in mind, one can pretty easily see differences in various brands. But how can you tell by just looking at the retailer’s wall?

Which Battery is the Best to Buy?


Batteries.  Vital elements in nearly every portable electronic device.  But what makes up a good battery?  And what will batteries of the future be like?

It all starts with two words.  Lithium Ion.

Lithium Ion batteries are currently the most reliable and versatile battery type.  From cell phones, to power tools, to car batteries, Li-ion batteries are growing in market share and are displaying their superiority.

The Difference

Let’s explain by comparing them to a previously dominant battery type, Nickel-Cadmium.

Performance Matters. Here’s Why:

Performance Matters for Proper Assortment. Here's Why:

When you shop, what is most important to you?  Do you buy the most expensive products, desiring the latest innovations?  Or do you prefer to save money, purchasing the lower priced products?  For many of you, it’s probably a combination of the two, depending on what you’re buying.  But what decision are you really making?  Is it based on price? Or performance?

For retail professionals, the most stressful time of the year is determining their “shelf.”   Picking the products that they will sell and that their customers will (hopefully) purchase.  They have lots of products to choose from, and of course, every product comes with a pitch that points out how it is the best in class.

But whom should the retailer pick?  The options are seemingly limitless with varying price points and multiple brands competing for a spot.  Even more importantly, how should that decision be made?

The answer is proper assortment, based on performance.  Proper assortment, or diversifying product space with varying price points, gets you halfway there.  The classic solution is carrying an Opening Price Point (OPP), Middle Price Point (MPP), and High Price Point (HPP).  While it sounds directly related to price (and it often is), the second half of the equation has to be performance.  After all, this is how customers view their purchasing decisions, isn’t it?  If I pay more, am I going to get more?  Every consumer looks at the shelf like this:

  • HPP – Best price & performance
  • MPP – Mid price & performance
  • OPP – Lowest price & performance

Sounds simple, right?  Unfortunately, with many retailers, we have found that performance does not always correlate with price.  Often, a poorly performing product will come with a high price tag.  Occasionally, a less expensive product performs better than expected.  Consumers are more educated than ever before, and the best seems to rise to the top through independent reviews, comment sections on webpages, and many other sources of information.  In this educated environment, retailers HAVE to analyze the performance of potential products BEFORE they put them on their shelves.  It’s like test-driving a car.  You wouldn’t buy it before driving it, right?  Those who don’t properly test risk disappointing their customers with crappy products, losing business to competing retailers as consumers find brands they can trust.

If you are a consumer that has identified a trusted brand, stick with it and share it with your friends.  It is likely that this retailer has the steps in place to ensure proper assortment based on performance and therefore, you get a great experience.

If you are a retailer that is not conducting product performance testing BEFORE selection, consider embracing the future.  Spending a little up front can reap tremendous benefits down the road.

Have you ever paid too much for a poor product or gotten a great product for a low price?  Share your experiences by commenting below!

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