The Key to Product Consistency


As consumers, people often develop a need for a particular product, drive to a store (or visit an online retailer), and purchase the product.  Whether it is toilet paper, light bulbs, a lawnmower, or any other item, we rarely consider how the product moved from ideation all the way to the shelf.

Most consumers likely assume that retailers and vendors have conducted the necessary steps to ensure good performance, proper pricing, and brand consistency.  But often times, retailers don’t perform some of these processes, leading to dissatisfied customers, returned products, and the loss of future business.

For retail professional and vendors/manufacturers, one of the key steps often over looked lies in proper documentation of product

15 Tips for Camera Buying Success


To people of all ages and backgrounds, there are very few items more valuable than a camera.  Whether it is used for vacations, family get-togethers, nights out on the town, or even “selfies,” camera’s have been a must have item in nearly every household for years.

In addition to the continual development of cell phones with built in cameras, stand-alone cameras continue to evolve, adding features and terms that all seem like a foreign language.  How are you supposed to understand which camera is the best for YOU?

Within cameras, there are five major criteria you should focus on:

  • Price
  • Photo quality
  • Performance
  • Features
  • Design

Determining the most important criteria for your usage is the most important factor in buying a new camera.  Very few cameras will excel in all five of the above criteria.

First we will focus on Price.  While the styles of cameras are vast, there are 5 main price groups for typical consumers:

Make Better Decisions, In March


At 4th Strand, we focus on providing clients with consulting services that enable better and smarter decisions.  Whether our work leads to recommendations in product quality and marketing or helps make smarter purchasing decisions, we strive to provide the best solutions and give YOU the data needed to make tough decisions.

And now is when you ask where we were while you frantically filled out your March Madness Bracket last week.  While we didn’t want to attempt predicting the 1 in 9.2 quintillion odds of a perfect bracket, here are 10 tips/facts that you should have followed in picking your bracket.