Fan-tastic News


Make sure it’s going the right direction,” the ceiling fan guy said.

“Huh? It’s a ceiling fan,” I thought to myself. Confused, but not wanting to seem dumb, I kindly nodded to acknowledge the advice. It was then that I think he realized that I didn’t know what he was talking about.

I know because he politely asked, You don’t know what I’m talking about, do you?” So much for the ‘dumb’ thing.

Uh, coming, dear!”, I yelled to my imaginary spouse on another aisle. Embarrassed, I quickly left the store and went home to do what any smart, yet confused person would…

I Googled it. Don’t judge. I found that most ceiling fans spin in two directions to move air differently. (Insert confused Scooby-Doo ‘RUH?’ sound here – kinda like the one I made.)

One direction pushes air down to the floor, up the walls, along the ceiling, and back into the downdraft of air being pushed toward the floor. That’s for warmer weather, when you want the breeze blowing down on you. I felt like saying, “Duh…”

ain’t am not stupid unintelligent.

But why do some go the other way? “Hmm… To keep the ceiling cool?” I was wrong again.

With the flip of a switch on the fan, it goes the other way to push air up toward the ceiling. That’s good for winter when your heater’s on and the heat rises up and just hangs out, or ‘chills’ up there.

Ha… ‘Chills’… Get it?

Pushing the warm air to the ceiling, down the walls, along the floor, and back into the updraft into the fan,  This keeps warm air moving constantly in the room so your tootsies stay toasty.

While consumers often choose fans based on various things they desire; craftsmanship, quality, noise factor, durability, and ease of installation, no conversation on ceiling fans is complete without addressing the one thing they don’t desire.

<cue horror music> The wobble.

I’m sure you’ve experienced it before. You know, that uneasy sway that makes you think it’s about to scream, ‘Geronimo!’ and break loose from the ceiling, crashing down upon you and your loved ones in a pile of wires and sheet rock…

First, understand that if it falls, the blades won’t cut you. They’re not even sharp. It’s a fan, not a food processor. Second, a well-made, properly installed fan shouldn’t wobble – and even if it does, they give you little things to balance the blades and stop the wobble. If you’re anything like me, I’d call a licensed electrician to install it properly.

Regarding price, like many things, you tend to get what you pay for. On average, $125-150 buys a great ceiling fan. More expensive prices are often attributed to how the fan looks, rather than how it performs. Interesting. Kind of like buying a car because it looks cool when it’s parked and has no gas.

But just like Vern Yip says, “Decor drives decisions.” No, I don’t know Vern – and he doesn’t know me. I don’t even think he said that. Actually, any consent, perceived or real, given by any actual designers named ‘Vern’ or ‘Yip’ is not only purely fictitious, but a desperate attempt to spruce this blog up with some humor and name-dropping. But it is true to say that decor matters, especially when combined with overall quality. Ultimately, it’s achieving the look and quality you desire, while spending the least amount of money.

4th Strand takes ceiling fan quality and consumer satisfaction very seriously, ensuring fair and accurate results that help to benefit all parties involved. For example:

  • Manufacturers build better ceiling fans, ensuring quality, confidence, and satisfaction.
  • Stores sell quality ceiling fans, reducing returns and dissatisfaction, while gaining consumer trust.
  • Buyers like you get better quality fans from trusted merchants at a lower price.

What’s not to love?

4th Strand even created a series of standardized product tests to simulate normal ceiling fan use. The 35-point test takes two months, but tests not only the big things like motor durability, but tests the important details like the ease of installation, and readability of the installation manual!

Wait… Did you just ‘high five’ somebody?

Their tests ensure overall satisfaction and seek to make your important decision an easier one. See? Who’s looking out for you? 4th Strand is.

So why not be a ‘fan’ of ours on Facebook? It’s really ‘cool’.

See what I did there? Until next time…

-4th Strand Family


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